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Rui fish—also known as Rohu (Labeo rohita)—is one of the most popular and widely consumed freshwater fish species in South Asia. Known for its delicate taste, high nutrition, and excellent growth rate, Rui is a staple in households, restaurants, and commercial markets. At Mariya-Alif Agro Farm, we raise premium-quality Rui using clean water systems, balanced feed, and modern aquaculture technologies to ensure the highest standards of freshness, taste, and safety.
What Is Rui (Rohu) Fish?
Rui fish is a freshwater carp species commonly found in rivers, ponds, reservoirs, and aquaculture farms across Bangladesh, India, Nepal, and Pakistan. It is easily recognizable by its:
- Slender body with silver-black scales
- Smooth texture and mild flavor
- Fast-growing nature
- High adaptability to freshwater environments
At Mariya-Alif Agro Farm, Rui is one of our principal fish varieties due to its strong consumer demand and suitability for natural, eco-friendly fish farming.
Nutritional Value of Rui Fish
Rui fish is loved not only for its flavor but also for its impressive nutritional profile. A 100-gram serving of Rui typically provides:
- Protein: 17–20 grams
- Omega-3 fatty acids: Heart-friendly healthy fats
- Vitamins: B12, D, A
- Minerals: Iron, Calcium, Phosphorus, Potassium
- Low saturated fat, easy to digest
Thanks to clean pond environments and balanced feed, Mariya-Alif Agro Farm ensures our Rui fish delivers maximum nutritional value with no chemical contamination.



Health Benefits of Rui Fish
Rui is considered one of the healthiest freshwater fish due to its wide range of health benefits:
1. Heart Health Support
Omega-3 fatty acids help control cholesterol levels and support cardiovascular health.
2. Boosts Brain Function
Vitamin B12 and essential fatty acids promote memory, cognitive function, and nerve health.
3. Strengthens Bones & Teeth
High calcium and phosphorus content supports bone density and overall skeletal strength.
4. Great for Weight Management
Low-fat, high-protein fish that keeps you full without adding excess calories.
5. Boosts Immunity
Rich in antioxidants and essential vitamins that help the body fight infections.
At Mariya-Alif Agro Farm, we raise Rui in clean, chemical-free ponds so consumers enjoy all these natural benefits.
Rui Fish Farming at Mariya-Alif Agro Farm
Rui farming is an integral part of our aquaculture operations. Our farm follows globally recommended best practices to raise healthy, clean, and high-yield Rui fish.
✔ Pond Preparation
We ensure proper pond liming, fertilization, and water quality management before stocking fingerlings.
✔ Healthy Fingerlings
Only disease-free, fast-growing Rui fingerlings are selected for optimal yield.
✔ Nutrient-Rich Feed
We use a combination of natural feed (rice bran, mustard oil cake) and high-quality commercial feed to promote healthy growth.
✔ Water Management
Constant monitoring of pH, oxygen levels, and water clarity ensures a safe environment for Rui.
✔ Poly-Culture System
Rui is often combined with Katla, Mrigal, Silver Carp, and Tilapia to maintain ecological balance and efficient pond utilization.
These methods allow Mariya-Alif Agro Farm to produce clean, healthy, and flavorful Rui fish that meet both consumer and commercial standards.
Taste & Culinary Uses of Rui Fish
Rui fish is a favorite in many South Asian cuisines due to its:
- Soft, tender texture
- Mild, non-fishy flavor
- Versatility in cooking
Popular dishes include:
- Rui Curry (Rui Machher Jhol)
- Fried Rui
- Grilled Rui
- Rui Kalia
- Rui Stew with vegetables
Customers of Mariya-Alif Agro Farm love Rui for its clean taste and consistent quality.
Market Demand & Pricing
Rui fish enjoys strong market demand throughout the year because of:
- High consumer popularity
- Nutritional value
- Easy availability
- Suitable for various cooking styles
Mariya-Alif Agro Farm supplies Rui fish to:
- Retail fish markets
- Local supermarkets
- Wholesalers
- Restaurants & hotels
- Direct farm-to-home buyers
Rui maintains stable pricing and is considered one of the most commercially profitable fish for farmers.
Why Choose Rui from Mariya-Alif Agro Farm?
✔ Chemical-Free & Fresh
Raised naturally with no harmful additives.
✔ Hygienic Handling
Processed and supplied with strict quality control.
✔ Sustainable Aquaculture
Eco-friendly farming that protects the environment.
✔ Direct Farm Supply
Guarantees freshness, safety, and the best pricing.
✔ Experienced Farmers
Our trained team ensures high-quality fish from pond to plate.
Final Thoughts
Rui fish is a nutritional powerhouse, a culinary favorite, and one of the most profitable fish species in freshwater aquaculture. At Mariya-Alif Agro Farm, we take pride in raising Rui with care, responsibility, and sustainability to deliver the highest-quality fish to our consumers.
Whether you’re a health-conscious eater, a restaurant buyer, or a seafood retailer, our premium Rui fish ensures exceptional freshness, taste, and value.



